01·Brand Identity·2025
Atelier Norden
Norden makes furniture meant to outlast trends. The identity had to feel as considered as the joinery—warm, exact, and unhurried.
01
ClientAtelier Norden
SectorFurniture · Retail
RoleIdentity & art direction
Year2025
Overview
We began by stripping the brand back to its convictions: material honesty, longevity, and a refusal to shout. From there we built a typographic system with one voice and many registers, so the brand could move between a price tag and a billboard without losing its composure.
Art direction leans on negative space and natural light. Photography is treated as evidence, not decoration—every frame earns its place, every crop is deliberate. The result is a brand that reads as quietly expensive.
Services
- Brand Strategy
- Visual Identity
- Art Direction
- Guidelines
Deliverables
- Wordmark & marque
- Type system
- Photo direction
- Brand book
Atelier Norden
Brand Identity